Sometimes the hardest part of anniversary planning is getting beyond the obvious ideas. Fire Starter™ is designed for organizations that want a customized set of possibilities before committing to a larger planning engagement.
We begin with a confidential questionnaire about your organization's history, goals, audiences, culture, future plans, industry, competition, and community. Then our team develops 20 actionable anniversary initiatives tailored specifically to your organization.
The ideas may include communications, employee engagement, historical storytelling, customer or donor initiatives, community projects, commemorative experiences, special events, or concepts you have not considered yet. You choose what fits and can implement the ideas internally, or engage us for additional strategy and execution support.
Fire Starter™ gives your team a practical creative starting point without forcing you into a one-size-fits-all anniversary package.
This work can stand alone or be part of a larger milestone anniversary campaign. When it is part of the broader program, we coordinate the service with your anniversary goals, messages, audiences, calendar, and other initiatives so the pieces reinforce one another.