| Organization name |
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| Contact Name |
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| Address |
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| Phone Number |
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| Fax Number |
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| Email |
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| Website URL |
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| Describe your current ownership |
(family, public, privately held, membership based) |
1. Please rank order in importance from 1 to 12, with 1 being most important, and 12 being least, what you desire to accomplish with your milestone celebration. For the purposes of our survey, none are equal; you must choose a separate ranking for each:
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| 2. What is your organization’s mission/vision statement? Do you have a key set of values or motto? Or, if this information is available on your website, please advise. |
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3. Please rank the following target populations in order in importance from 1 to 10, with 1 being most important, and 10 being least. For the purposes of our survey, none are equal; you must choose a separate ranking for each:
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| 4. What makes your organization unique? |
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| 5. Do you have any agency relationships (e.g., advertising or public relations)? If so, please provide their names. |
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| 6. What is the focus of the current advertising campaign and what media does it employ? |
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| 7. What are the main geographic market areas you serve? |
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| 8. List all physical locations for the organization. |
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| 9. How many employees or members do you have overall and at each location? |
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| 10. In any of your organization’s facilities, do you have large open areas such as atriums, lobbies, auditoriums, cafeterias, or green spaces that would be suitable for an event? Please list and describe. |
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| 11. Planned closings or openings of facilities in the next five years? |
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| 12. What is the history of your headquarters location? (How long at this location? Future expansion or moves planned?) |
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| 13. List your top 5 customers/clients. |
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| 14. List your top 3 competitors. |
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| 15. Briefly describe where you want your organization to go in the next 5, 10 years. (Include any new products and services planned, new geographic target market areas, new target industry or consumer segments, new technology). |
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| 16. When, as exactly as you can say, was your company founded? |
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| 17. What were the names of your founders or any other illustrious personalities in your company history? |
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| 18. What were their claims to fame? Are there any infamous characters you would prefer to forget? |
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| 19. Is there any aspect of your organization’s history or current situation that you do not wish to showcase? If so, please explain. |
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| 20. Describe any visual assets you are using presently to showcase your organization and its products or services (e.g., exhibit booths, displays, brochures, photos, etc). |
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| 21. Do you have a company archive or historian and, if so, what historical assets do you possess (original signage, log books, histories, artifacts, vintage advertisements, time capsules, etc.)? Please provide contact information. |
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| 22. By what means and how often do you communicate with your employees, members, retirees, investors? (intranet, newsletter, closed circuit corporate video, home mailings, meetings, assemblies, annual reports, etc.) |
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| 23. What non-profit organizations and community activities do you support? |
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| 24. If any, at which trade shows does your company presently exhibit and/or desire to exhibit in the future? |
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| 25. Is your company a member or sponsor of any professional organizations? If so, which ones? |
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| 26. Have you had any milestone celebrations in the past? If so, when and what did you do? |
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| 27. Are there any present memorials or legacy projects associated with your organization? (Stadiums or arenas named after you, university chairs, parks, streets, etc.)? |
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| 28. Do you already have some anniversary celebration ideas that you would like to share? Desired venues and activities? |
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